Element 79 Partners’ latest Gatorade spot, “Winning Formula,” shows athletes missing key shots to illustrate how important precision is in sports. The Chicago Bulls’ Michael Jordan misses a basket; the Oakland A’s Jeremy Giambi runs to home too slowly; and San Francisco 49ers receiver Dwight Clark misses a pass. Creatives at the Chicago shop altered the plays with the help of directing team Colin and Greg Strauss of Tight, and visual-effects house Hydraulx, in one month.
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