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The Ranch Tooth, the character from McCann Erickson’s Wendy’s Monterey Ranch Chicken Sandwich spot, has become a celebrity in its own right. The tooth, which has an Aflac-duck-like tendency of screeching “Ranch!” in the ad, quickly gained fans who wrote about the tooth on blogs and message boards. The tooth was also featured on a radio talk show on New York’s WPLJ.

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