This Beer System Brings the Microbrewery to Your Kitchen

This week, the Adweek staff is highlighting a beer system that brings local breweries to your kitchen counter, a grown-up take on the classic red plastic party cup, a stylish portable stove and more. Take a look!


Hopsy HomeTap, $299

These days, you can find a six-pack of your favorite craft beer everywhere from Whole Foods to the corner bodega, but getting a draft-quality pour still requires some legwork. San Francisco-based startup Hopsy, which offers home delivery of beers from local microbreweries like Magnolia and Laughing Monk, is now aiming to bring the brewery experience to consumers' homes with the HomeTap. Designed by Krups, the HomeTap is a countertop appliance that dispenses draft beer from Hopsy's proprietary two-liter containers, keeping it optimally chilled and fresh for up to two weeks. While Hopsy's delivery service is currently only available in the Bay Area, the company plans to start rolling out nationwide by 2017.

Buy it:


Onja Stove, $139

Whip up a culinary masterpiece anywhere, anytime with this ultra-portable stove from Swedish camping gear company Primus. Despite its compact size—about the size of a briefcase when unfolded—the Onja Stove packs some serious heat with two 10,000 BTU burners. Its oak lid doubles as a cutting board, and a leather-trimmed shoulder strap makes for easy carrying.

Buy it:


Draper James Game Day Survival Kit, $58

You'll always be prepared for a last-minute tailgating crisis with Draper James' colorful survival kit on hand. The included silver bottle opener, corkscrew and two cheese knives roll up perfectly into their leather and gingham carrying

Buy it:


Mark + Graham Plaid Car Organizer, $59

Here's an idea: Rather than always rooting around your car for your daily essentials, why not store them all in one place? Mark and Graham's plaid organizer has two drink holders, five pockets and a moveable interior divider to keep your go-to gear from getting lost in seat-cushion abyss.

Buy it:


Picnic Time Football Bean Bag Toss Game, $100

Even if you're not taking the field this Sunday, you can still get your head in the game by playing some football-themed cornhole. Each game set includes a pair of faux-Astroturf boards and six pigskin-shaped bean bags.

Buy it:


Fred & Friends Copper Party Cup, $16

Unless you're still living in a college dorm, it's probably time to ditch those plastic red cups and upgrade to a more grown-up equivalent. Fred and Friends' wittily designed Party Cup takes the classic Solo shape and reimagines it in shiny copper-plated steel.

Buy it:

This story first appeared in the October 3, 2016 issue of Adweek magazine.
Click here to subscribe.

Recommended articles