Beer (Light)

Coors Light, which positions itself as Rocky Mountain cold refreshment, actually scored on taste with survey respondents. “Beer is one of few categories where money doesn’t really factor in,” said Passikoff. “Consumers are going to buy the brands they enjoy the taste of.”
1. Coors Light
2. Miller Lite
3. Bud Light
4. Amstel Light
5. Michelob Light

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