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NEW YORK A single advertiser will sponsor the next episode of NBC’s Saturday Night Live for the first time in the show’s 35-season history.
To promote Bud Light Golden Wheat, Anheuser-Busch has purchased a sponsorship of the Oct. 17 show that includes all the telecast’s commercial time, a segment called “Backstage With Bud Light Golden Wheat” and a series of never-before-aired clips from SNL throughout the years.
As part of the promotion, NBC will show SNL-viewing parties from across the country hosted by Bud Light Golden Wheat.
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