James Hibberd

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Olbermann Set for MSNBC Return

Convergent TV

That was fast. Turns out “indefinitely” only meant “a couple days.” After suspending Keith Olbermann for donating to Democrat candidates on Friday, MSNBC announced Sunday evening the Countdown host would [...]

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Political TV Ads Hit Record High in October

Convergent TV

That relief you’re feeling now that the midterm elections are over could be due to this: American TV viewers were exposed to almost 1.48 million political ads in October. According [...]

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E! Co-Founder Launches Celeb-Focused Site

Performance Marketing

The co-founder of E! is launching a celebrity-focused online network complete with several programs in the hope of establishing a new brand on the entertainment programming space. Alan Mruvka created [...]

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E! Co-founder Launches Celebrity Website

Convergent TV

The co-founder of E! is launching a celebrity-focused online network complete with several programs in the hope of establishing a new brand in the entertainment programming space. Alan Mruvka created [...]

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Fox Advances Earley to President of Marketing

Convergent TV

Fox’s veteran PR and marketing guru Joe Earley has been promoted to president of marketing and communications. The promotion makes Earley the fourth executive at Fox to hold a presidency [...]

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HBO Unveils ‘True Blood’ Promo

Brand Marketing

HBO has unveiled a new marketing effort for its series “True Blood,” an attention-grabbing poster consisting of a single word: “VILF.” The poster, a play off the slang word “MILF,” [...]

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Fox Cancels ’24’ After Eight Seasons

Convergent TV

Tick, tick, tick … and done. After eight seasons, Fox’s 24 is coming to an end. The groundbreaking action drama will air its final real-time episode in May, the victim [...]

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CBS Rejects Gay Dating Site’s Super Bowl Spot

Convergent TV

CBS has rejected a Super Bowl ad submitted by a gay dating Web site that shows two male football fans making out. The network shot down the commercial Friday in [...]

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Mad Men, Modern Family Get GLAAD Noms

Convergent TV

Mad Men, Modern Family and Glee are among the nominees for the Gay & Lesbian Alliance’s 21st annual Media Awards. AMC’s acclaimed cable drama and the two freshman broadcast series [...]

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The CW to Preview ‘Unexpected’ Online

Convergent TV

The CW will put the first 10 minutes of its new drama Life Unexpected online a week before its linear debut. Starting Jan. 11, the network is putting an extended [...]