Beefsteak Rye bread returns to the airwaives today after a 10-year absence with a 30-second spot from Minneapolis’ Campbell Mithun Esty.
In the spot, “Grizzly,” two mountaineering couples return to their campsite to find a bear rummaging through their belongings. Though disappointed to lose their marshmallows and beer, the campers get truly upset and chase the bear away when it goes after their Beefsteak Rye bread sandwiches. The spot’s tagline is, “Worth fighting for.”
Beefsteak has advertised only minimally since its last TV ad in 1987.
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