Beats by Dre Signs Shedeur Sanders as Its First College Athlete and Youngest Endorser

Son of NFL legend Deion Sanders continues the brand's purpose-led advertising

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Beats by Dre has signed its first deal with a college athlete, making Shedeur Sanders its youngest-ever spokesperson and continuing to layer in activism with its advertising.

The first spot with Sanders-—19-year-old quarterback at Jackson State and son of legendary former NFL star Deion Sanders—centers on the player’s decision to attend a Historically Black College when he had been aggressively courted by a number of high-profile schools.

“The choices I make? They matter,” Sanders says in the spot.

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