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You can stare down the recession. It’s a time of opportunity, not fear. Everything is changing. Greed is out and communities are in. And in our community of marketers — both advertisers and agencies alike — we need to stand behind one idea: That marketing will get businesses going in this terrible mess.
The new economy is the great equalizer. Under the weight of panicked emotion all brands feel vulnerable — kind of out of place and out of sync with how people are feeling after the meltdown.
We
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