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DALLAS Virginia Tourism Corp. said it has awarded its $3 million advertising account to BCF following a review.
“We sought a firm that could combine new media with traditional media to cut through the clutter and reach potential visitors,” said Susan Payne, who chaired the VTC search committee.
The two other finalists were Barber Martin and Charles Ryan Associates, both in Richmond, Va. White & Partners of Herndon was the incumbent.
Virginia’s slogan is “Virginia is for lovers.”
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