Not that California has failed to attract national accounts before. For some time now businesses from GM’s Saturn at Hal Riney & Partners/S.F. to Eveready at Chiat/Day in Venice, Calif., have traveled West to find ad agencies. But IBM is another breed of account, a member of that blue chip brigade of businesses for which West means Riverside Drive in New York City.
The news that four Western agencies had made the list of invitees to the $30-35-million IBM PC review was a benchmark for the West – a sign that, after years known as cre" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "" data-outstream = "yes" data-auth = "">