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People like to imagine they’re immune to flattery. But they aren’t, as long as the flatterer doesn’t lay it on too thick. This spot for BB&T, a banking and financial-services company, administers a well-calibrated dose to a target audience of business owners. Created by agency LGA of Charlotte, N.C., it shows a well-dressed, well-coiffed man moving one way through an airport as everyone else moves in the opposite direction.

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