BB&T

People like to imagine they’re immune to flattery. But they aren’t, as long as the flatterer doesn’t lay it on too thick. This spot for BB&T, a banking and financial-services company, administers a well-calibrated dose to a target audience of business owners. Created by agency LGA of Charlotte, N.C., it shows a well-dressed, well-coiffed man moving one way through an airport as everyone else moves in the opposite direction. Ah yes, he’s an independent spirit, not moving with the herd! (Which, of course, happens to be precisely the way entrepreneurs think of themselves.)