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Newell Rubbermaid is consolidating its lead global agency roles for advertising and media buying.
Bartle Bogle Hegarty will lead creative for the conglomerate out of its New York office, with help from the shop's offices in London, Sao Paolo, and Shanghai. PHD will handle media buying.
Atlanta, Georgia-based Newell Rubbermaid owns a broad range of brands, including Sharpie, Paper Mate, Rubbermaid, Irwin, Lenox and Calphalon.
The new relationships span all of Newell Rubbermaid's advertising for all of its brands, including business-to-business marketing.
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