BBH Gets 'Dangerous' in First U.S. TV Work for Levi's

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Bartle Bogle Heg arty’s first U.S. TV work for Levi Strauss feels dark and mys terious—a far cry from the visual gag of rubbery limbs in “Crazy Legs,” TBWA\Chiat\Day’s last effort.

The new tone is intended to reflect the daring nature of the product itself: Low Rise Jeans. Two new spots, which break today, have urban settings and unfold like short, 60-second films.

“Atlas Bakery” features a 20-something woman who sneaks into a “chop shop” to reclaim her stolen car.

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