BBDO Wins CVS

Replaces Arnold, which pulled out of review

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BBDO continues its new business streak, winning creative duties for CVS Caremark after prevailing in the Wells Fargo pitch last week.

CVS' media spending last year was $115 million.

The decision ends a search that started in January. The other finalists were Grey, Ogilvy & Mather, Lowe Campbell Ewald and Havas Worldwide, a sister shop to incumbent Arnold. That agency withdrew from the review earlier this month.

The search did not include CVS' media business. WPP Group's Mindshare won that assignment around the same time CVS hired Arnold in 2010.

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