BBDO West Hires Planning Chief

New BBDO West director of planning Nick Bartle’s first career was as a wine merchant and importer in France and his native Britain. Feeling success was uncertain, he decided at 27 that he wanted to do something different and “asked everyone I met what they did and if they liked it.”

“After three months, I determined that most people didn’t like what they did,” he said.

When a friend suggested advertising, he was hesitant because he thought it was a business “full of miserable people, of liars and cheats.”