BBDO Takes Gillette Chores From McCann

NEW YORK Procter & Gamble has confirmed shifting Gillette overseas business that has been with McCann Erickson to Omnicom Group’s BBDO, Gillette’s lead U.S. agency. This marks the second time this week client conflicts may have been a factor in McCann losing business.

The shift, involving men’s blade and razor assignments, is effective Aug. 15 (when the client’s contract with McCann ends), and is being made to consolidate the work under a single global shop, a P&G representative said.

Estimated billings on the Gillette business moving to BBDO are at least $20 million. That figure is expected to rise this year as the client continues to invest in emerging markets, sources said.

McCann U.S. president Brett Gosper said of the imminent loss, “We had significant pieces of long-standing business in India, China, and Russia for Gillette and we’re sorry to see it go.”

Now that Gillette is part of P&G, it conflicts with McCann’s global L’Oreal business, and that situation at least in part precipitated the split, per sources.

The P&G rep said potential conflicts were not a factor.

On Thursday, sources said McCann’s London office had begun a 90-day wind down period with Reckitt-Benckiser because of a conflict with S.C. Johnson, handled by McCann’s Interpublic Group sibling Foote Cone & Belding [Adweek Online, May 18].

This story updates and corrects an item posted earlier today with P&G’s confirmation and a revised Gillette billings figure.