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BBDO, conceding that it has been unable to negotiate new contract terms with Chrysler, told staffers the agency would close its Detroit operations when the automaker’s contract ends on Jan. 26, 2010.
The action throws into doubt the future of 485 staffers in Troy, Mich., Windsor, Ontario, and at some Canadian field offices. BBDO said on July 30 Chrysler told the agency that while it wished to continue to work with the shop, it was not prepared to do so under current contract terms.
After emerging from bankruptcy in June, Chrysler has been run by Sergio Marchionne, the CEO of Fiat, which took a 20 percent stake in the American company post-bankruptcy.
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