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NEW YORK Braun has awarded its global creative chores to Omnicom Group’s BBDO, the agency confirmed. Estimated billings are $50 million.
Sources said the client was preparing to hear pitches from the incumbent, Interpublic Group’s Lowe, and from WPP Group’s Ogilvy & Mather and AMV BBDO, all London roster shops. Instead, the client decided to award the account to BBDO without hearing pitches.
A Lowe representative said the agency withdrew from contention last week.
In a statement, BBDO said, “Global advertising responsibilities on Braun have been awarded to BBDO Worldwide, which will service the account through various agencies in the network.
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