BBDO Hones Planning Approach

LOS ANGELES The recent elevation of Tracy Lovatt and Nick Bartle to the newly created positions of directors of behavioral planning for BBDO North America further solidifies the network’s “one-agency proposition,” said John Osborn, president and CEO of Omnicom’s BBDO, New York.

Though Bartle will continue to work at BBDO West here and in San Francisco, he will join Lovatt in the New York office more often, Osborn said. “Insofar as sharing of best practices with our key clients, it will be very important to the agency,” Osborn said.