BBDO Detroit Names No. 2, Heir Apparent

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BBDO Detroit chief creative officer Bill Morden has been named vice chairman, putting him in line to succeed chairman and CEO Mike Vogel.

“It’s a natural fit,” Vogel said. “If we really are a creatively driven agency, which we talk about—all agencies talk about that—we’re putting our money where our mouth is here.”

Morden, who was an evp, and Vogel, 55, have worked together for 10 years, the last 18 months on the consolidated $1.5

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