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ATLANTA — Veteran ad executive Steve Bowen this week becomes the first president of struggling Omnicom agency BaylessCronin. His mission: turn around the shop’s flagging fortunes and keep its managing partners, creatives Tim Bayless and Jerry Cronin, under the Omnicom banner.
Bowen takes over a shop he knows quite a bit about already. Most recently, he was director of business development at Omnicom’s Merkley Newman Harty & Partners in New York. Although it has its own management, BaylessCronin operates as a subsidiary of Merkley.
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