Bay Networks to Evaluat 12 Agencies, 4 Media Shops

BOSTON-Sixteen agencies are scheduled to meet with Bay Networks executives in the preliminary round of the Santa Clara, Calif., computer system firm’s advertising review.
Contenders pursuing the estimated $10-20 million account include: Amazon Advertising, Anderson & Lembke and Foote, Cone & Belding, all in San Francisco; Mendelsohn/Zien, Los Angeles; Campbell- Ewald, Warren, Mich.; The Martin Agency, Richmond, Va.; Ingalls Advertising, Partners & Simons and Hill, Holliday, Connors, Cosmopulos, all in Boston; incumbent media buying shop Freeman Associates, Wellesley, Mass.;