Bates Southwest in Houston has been hired for marketing duties by St. Luke’s Episcopal Hospital.
The Houston hospital is perhaps best known for its affiliation with the Texas Heart Institute, founded in 1962 by heart transplant pioneer Dr. Denton Cooley. In hiring a large agency like Bates, the medical facility may be looking to build an image and presence outside of Dr. Cooley’s achievements.
“We first need to set the positioning of St. Luke’s so we can communicate to their vast constituency that they are more than a hospital,” said Jerry Kerr, chairman of Bates.
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