Baskin-Robbins “Ice Cream Cakes”

Remember “Peanut Butter Jelly Time”? Miami-based DJ crew the Buckwheat Boyz is at it again, this time creating the equally annoying, yet disturbingly catchy “Ice Cream and Cake” mantra in this Baskin-Robbins spot from Cliff Freeman and Partners. Cake toppers — robots, cheerleaders and soccer players, no brides and grooms, though — dance to the beat atop their $9.99 and up ice cream cakes. The spot’s 15-second runtime is all anyone needs to get the message: “Ice Cream and Cake and Cake, Ice Cream and Cake and Cake. Do the Ice Cream and Cake.” Silly, yet memorable, and it makes me want to dance and eat ice cream and cake and  cake.–Eleftheria Parpis