Barcardi Targets Women Of Sophistication for Sylk

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Bacardi USA looks to mimic the momentum of category leader Diageo’s Baileys with the introduction of Sylk Cream Liqueur, a Drambuie extension backed by a $2 million print and on-premise effort.

Two print ads from Soul Advertising in London target urban and suburban women in their post-nightclub, pre-PTA years, said Monica Garaitonandia, a Bacardi USA senior marketing manager.

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