Barbarian Group Names Winterton President

BOSTON The Barbarian Group, the independent i-shop here best known for its Subservient Chicken effort a few years back on behalf of Burger King, said it has named Bruce Winterton president.

He will oversee client service, new business and strategy at the agency. Benjamin Palmer, CEO, will focus on creative development, while COO Rick Webb remains in charge of operations. Palmer and Webb were among Barbarian Group’s co-founders. The shop launched in 2001 and now has about 40 staffers.

Winterton’s agency experience includes stints at Bartle Bogle Hegarty, Ogilvy & Mather and Hill, Holliday, Connors, Cosmopulos. On the client side, he has held marketing posts at Kraft, Miller and Molson. He recently oversaw promotional efforts for Johnnie Walker and Axe.

“We want to do a lot of things, but turn into a full-service agency is not one of them. [Winterton] is going to help us talk to new types of people: marketers, entrepreneurs, Hollywood,” the agency said in a statement.

Barbarian Group works directly for some clients but is often brought aboard by other agencies (such as Arnold, Crispin Porter + Bogusky, DDB, Digitas) to handle interactive elements of broad national or global campaigns.

The shop also has offices in San Francisco and New York.