Barbara Lippert's Critique: Verbal Sparring

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Call them Abbott and Costello in the age of David Mamet. Or Jerry and George with MBAs and no social life. These two business-minded guys also obsess about nothing—nothing but shipping stories. Familiar-looking, casual-Friday thirtysomething types, Steve and Joe were introduced in a FedEx campaign last year and now appear in six new executions aimed at small-business owners.

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