Barbara Lippert's Critique: Friendly Foes

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Let’s see—in these Mac spots, the guy on the left looks like Bill Gates, with a hint of Dilbert and Karl Rove. The guy on the right vaguely resembles Steve Jobs, only 25 years younger, crossed with a hipper Jimmy Fallon.

Which would you rather be?

The device—characterizing two people as the computers, and just letting them talk (“I’m a PC” and “I’m a Mac”) is surprising, clever and memorable.

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