Barbara Lippert's Critique

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This new McDonald’s “Got a buck? You’re in luck” spot, promoting an expanded dollar menu, stars that Mac daddy of real estate/casino ownership himself, Don ald J. Trump. And, given the hefty amount he’s likely getting for lending his Q rating, the (Mc)Don ald is trying to be a good sport, standing in a trademark skyscraper office, wearing his red tie, pursing his lips and emoting the hell out of every word of the script.

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