Barbara Lippert's Critique

Chances are that at the end of the day, you would probably appreciate a co-worker’s invitation to go out for a tasty malternative beverage—especially if you had just discovered a pustule the size of Dr. Ruth growing on your neck.

That’s the case in one spot in a new campaign for Mike’s Hard Lemonade and Iced Tea. “What’s wrong, Jim?” a woman asks her hangdog colleague, sitting after hours in his cubicle. “I think I’ve grown a second evil head,” he says flatly.