Barbara Lippert's Critique

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When Jeep quietly announced last week that it was pulling its “Deer Hunter” spot — in which a Mother Teresa-like guy uses his Jeep to save endangered Bambis from beastly hunters — it didn’t surprise me. It was shown only once, but within 24 hours of the spot’s appearance on network football, various pro-hunting organizations had already alerted their members to call or fax DaimlerChrysler to protest.

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