Banking on a New Magazine

THOUSAND OAKS, CALIF. – Chemical Bank, N.Y., and S.F.-based Wells Fargo Bank have signed publication agreements with Group IV Communications here for Business94. Regional editions for New York and the West Coast will target each of the bank’s firmly established small business customers, as well as accountants and other professionals with influence among the small firms. Group IV, custom publisher of Independent Business, a journal of the National Federation of Independent Business, will unveil the new magazine in November. The start-up magazine will come out bi-monthly.
Copyright Adweek L.P. (1993)