Bankers, Doctors, Techies, Headhunters Join Rives



By Glen Fest





DALLAS–Rives Carlberg in Houston has added four new accounts estimated to total $3-3.5 million in annual billings, according to the agency.





Joining Rives’ roster in the last month are: Landmark Graphics Corp., ComSys, the small business division of Texas Commerce Bank and Texas Surgical Associates (TSA). All the clients are based in Houston.





Both Texas Commerce Bank and TSA conducted formal reviews, while Landmark and ComSys picked Rives without a pitch. Individual account billings were undisclosed.





Rives competed for Landmark’s business last year in a review that saw the account land at Fogarty Klein & Partners, Houston. After recently parting ways with Fogarty, Landmark contacted Rives about serving the account, according to agency president Chuck Carlberg.





Landmark, a software firm serving the oil and gas industries, assigned Rives its advertising, Internet and packaging work.





ComSys is the information technology staffing subsidiary of Corestaff, which selected Rives last year to handle its $2 million rebranding efforts. ComSys was with Freed Advertising in Houston, which previously lost Corestaff to Rives in a two-shop shootout last November. Carlberg credited his firm’s collateral work for Compaq Computer and its knowledge of the IT arena with landing the business.





The Texas Commerce Bank assignment pitted Rives against other undisclosed roster agencies. Duties include print and point-of-sale displays.





TSA is a group of 14 Houston-area cardiovascular surgeons in an alliance to attract managed care companies. Rives will create print materials and handle media relations.





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