‘Bank U Guys’ Are on the Job

Fogarty Klein Has Fun in Television Campaign for Bank United
DALLAS–Funny guys in lime green jumpsuits are the stars of a new advertising campaign for Bank United breaking this week from Fogarty Klein.
In one television commercial, the green-clad “Bank U Guys” perch on the ledge of a building across the street from the fictitious “Bloated Bank” and use a bullhorn to heckle its customers.
“Did you know that they charge you extra to talk to a live teller,” one of the Bank U characters asks. “What next? Maybe they’ll charge you to say hello.”
In another spot, the Bank U guys see a drive-through branch of a big bank trying to a close early. After dissuading a security guard from putting out orange parking cones (“Put down the cone,” a Bank U guy commands in the tone of a hostage negotiator), frustrated customers are led to a Bank United late-night location inside a Kroger’s supermarket.
“We have two wacky guys who. . . decide banks are screwing everyone in the world except for Bank U, and it’s their duty to get out there and tell everyone,” said Fogarty senior art director Camille Kimbrell. “They’re a little ‘off’ but in a happy positive way.
“We had a blast shooting everything,” continued Kimbrell. “It was fun to do something a little irreverent for a bank.”
Gary Weis, an award-winning director and one of the creators of Saturday Night Live, directed the television spots. Creative director on the campaign was Suzie Jennings of Fogarty.
The estimated $3 million campaign will run through the rest of the year in Dallas and Houston.
Bank United Corp., headquartered in Houston, is the largest publicly traded bank in Texas, with $17.4 billion in assets. The company currently operates a 152-branch community banking network in Texas, including 79 locations in Dallas/Fort Worth, 64 in Houston, five in Midland and two each in Austin and San Antonio. It also has commercial banking and small business lending operations in 16 states.
Fogarty Klein (formerly Fogarty Klein & Partners), also headquartered in Houston, has held the Bank United advertising account for nearly five years.
The agency’s client roster also includes the Texas Lottery Commission, Methodist Healthcare Systems, Waste Management and Oshman’s. K