Bank Moves Creative, Media Planning to C-K

CHICAGO KeyCorp has consolidated creative and media planning duties on its $35 million advertising account at independent agency Cramer-Krasselt after a review, according to the shop.

The Chicago shop will work on branding, media planning, and Internet and traditional advertising. The business had previously been split between Cleveland independent agencies Northlich and GSW Worldwide. Omnicom Group’s PHD will handle media buying. Local marketing firm Adcom and direct marketing agency Epsilon are not affected by the change.

“We were impressed with C-K’s strategic insight into how to position our brand,” said Karen Haefling, chief marketing officer of the Cleveland bank, in a statement. “They know this category, understand where we are trying to go and they showed us how our new way of thinking can break the category wide open.”

An agency representative said the account was worth $35 million in billings. Key Bank, which has nearly 950 branches in 13 states, spent $15 million on advertising last year, according to Nielsen Monitor-Plus.

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