LOS ANGELES — Five media agencies have been invited into the next round of the $160 million Bank of America media review, sources said.
Making the cut are Omnicom’s PHD; Publicis Groupe’s Zenith Media; Aegis Group’s Carat; and media buying incumbent Interpublic Group of Cos. Initiative Media North America; all New York; plus Bcom3’s Starcom in Chicago, according to sources. The next round of meetings are scheduled for mid-July. IPG’s Bozell, New York, was incumbent on media planning.
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