Bally Searches for New Creative Shop

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Bally Total Fitness is looking for an agency to handle creative on its $35-40 million account, a company official confirmed.

The Chicago-based chain of health clubs expects to talk with about a dozen shops before making a selection, said Kelly Hundt, Bally’s assistant vp of advertising and field marketing. Bally’s heaviest advertising generally occurs just after New Year’s Day, when consumers are deemed most receptive to a get-in-shape message.

Bally faxed a one-page letter to several agencies in early September, with responses due Sept.

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