Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Ballet and telecom bucket-trucks aren’t the most obvious combination, but creatives at Merkley Newman Harty Partners in New York pair them in a gracefully choreographed TV spot for SBC Communications, which broke earlier this month.
The ad, one of four in a campaign touting SBC’s services, was created to highlight the number of service trucks the San Antonio-based telecom maintains.
“What we had to go on was this sheer volume of trucks that they have, which is a pretty dry statistic,” said Chris Landi, art director and copywriter on the spot.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in