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BOSTON Slightly more than a year after placing its ad account with TBWA\Chiat\Day following a review, Panera Bread has shifted its advertising assignment to Mullen, the agency has confirmed.
The Interpublic Group shop in Wenham, Mass., was the runner-up in a contest 14 months ago. This time around, creative and media chores moved without a competition, an agency representative said.
Omnicom Group’s TBWA\C\D in San Francisco won the account in a June 2005 review led by New York consultancy AAR Partners.
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