From Bad to Worse

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When English adman Charles Courtier, the newly appointed CEO of WPP’s The Media Edge, arrived in New York in July, nobody had to tell him times were tough.

“I remember looking at the budgets and thinking, bloody hell, it couldn’t get any worse,” he says. “Then Sept. 11 happened, and it got a lot worse.”

The media business was neck deep in turmoil in 2001.

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