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In a move that was perhaps inevitable — and in light of the last few months –predictable — offline traditional companies took the lead in March in online ad spending, surpassing digital and high-tech economy businesses. In a new report by Milpitas, Calif.-based Nielsen NetRatings, traditional companies such as Walt Disney, Visa and Chevron, made up more than half the number of the top 100 companies using the Web to advertise their products.
And traditional businesses led in ad impressions too, posting 5 billion to 4.3
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