A-B Shifts NHL Line

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Anheuser-Busch has changed course with its Bud Light campaign for the National Hockey League. The St. Louis brewer has put its long-running Bubble Boys on hiatus, replacing them with a group of human hockey fanatics.

A new campaign fashioned by Chicago agency Fusion Idea Lab broke earlier this month and will run through the rest of the hockey season, which ends in June.

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