NEW YORK Anheuser-Busch has re-upped its sponsorship as the official beer (Bud Light) of the National Hockey League through the 2010-11 season, increasing its ad spend for digital in the process.
The U.S. contract renewal coincides with the resigning of Labatt, which markets and distributes Bud Light in Canada, giving the brand category exclusivity and a brand presence in-game and at the retail level in North America.
“The NHL continues to put out a great product year after year and is doing a fine job of using new marketing platforms to connect with its fans,” said Tony Ponturo, vp of global media and sports marketing at Anheuser-Busch.
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