A-B Mulls 'Stick With Beer'

NEW YORK Anheuser-Busch is mulling the launch of some potentially controversial ads that tout beer over liquor as an alcoholic beverage of choice as part of its “Here’s to beer” campaign.

The brewer has commissioned two spots that play up the regret factor of a one-night stand following an evening of consuming too many shots and cocktails, said Bob Lachky, A-B’s evp of global industry and development and chief creative officer.

One version shows the point of view of a guy coming to, in the abode of a “cat lady.”