Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Anheuser-Busch is bringing its “Here’s to beer” campaign to social networking, but the brewing giant is skipping heavyweight MySpace for newer entrant MingleNow.
The company has kicked off a “Clink” promotion on MingleNow, a social network that only launched in December, which invites users to submit and share photos of them out and about “clinking” beer. It is meant to drive home the 18-month-old campaign’s message that “beer brings people together,” said Tom Shipley, director for global industry development at Anheuser-Busch, in order to set it apart from wine and liquor, which have been cutting into beer consumption in recent years.
“Our
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in