Bud Heroes Surviving Mounting Criticism
SAN FRANCISCO–Anheuser-Busch is strengthening its commitment to Budweiser lizards Louie and Frank despite mounting criticism from children’s advocacy groups. The brewer has asked Goodby, Silverstein & Partners to create a new campaign featuring the scaly brand heroes to break during the Super Bowl in January, said sources.
Sources said Goodby here has already produced a spoof of A-B’s heritage campaign, created by lead shop DDB Needham in Chicago. That work stars Busch family members talking warmly about Budweiser’s history.
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