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DALLAS-Anheuser-Busch has pulled its Bud Light Hispanic creative account from eight-year incumbent Bromley, Aguilar & Associates in San Antonio as part of an ongoing effort to reduce advertising costs.
Creative for the Bud Light brand has been shifted to Castor Advertising, New York, which already handles Hispanic work for the Budweiser brand. Media will remain in-house, sources said.
Hispanic media support for Bud Light totaled $8 million last year, according to a Bromley, Aguilar representative. A source estimated A-B’s Hispanic spending for Budweiser at $2 million.
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