Ayer Seals Merger in London

LONDON – Ayer-London is merging with Leagas Shafron Davis Chick in a deal that will see the Ayer network’s London office shoot to No. 22 in agency rankings with combined claimed billings of $101.7 million. The deal apparently involves no equity exchange, but Ayer Europe’s share shrinks to just 10% of the new shop, Leagas Shafron Davis Chick Ayer.
Copyright Adweek L.P. (1993)