ATLANTA Axiss Advertising has launched an advertising campaign for the 20th annual White Party events in South Florida this fall, the agency said.
The White Party is a program of events held in Miami Beach and Fort Lauderdale during the last week of November to raise money for Care Resources, a nonprofit organization that provides assistance to people with HIV/AIDS in South Florida. About 15,000 people attended the White Party events last year.
The campaign includes print and Internet ads. The former began running this month in local newspapers as well as regional and national gay-oriented publications. The latter are appearing on about a dozen gay-oriented Web sites.
The independent Miami shop won the account in May following a review that included four other undisclosed agencies. Media spending details were not available.
Axiss Promotes South Florida's White Party
